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Thonburi Group
Project Type
Brand Identity
Year
2024
Brand Refreshing for Thonburi Group
Driving solutions, Advancing life
is a long-established automotive company founded in 1947.
From its origins on Ratchadamnoen Avenue, it has grown into a trusted leader in Thailand's automotive sector. Through the decades, the brand has maintained its identity and values while embracing innovation and modernization. This redesign project reflects the company's commitment to evolving with the times while honoring its legacy.
The design aims to express enduring values through a refined and contemporary visual language that remains trustworthy, flexible, and future-ready.
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