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Suki Khon Sae-Guay
Project type
F&B
Date
2026
Location
Thailand
Brand Identity for SUKI KHON SAE-GUAY
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We believe that “home” is a place of comfort, and the dining table is where everyone comes closer again.
Food is more than just good taste. It is a language of care, sharing love with one another through every meal.
“Serve With Love” is love thoughtfully served to the family, making every return home feel even more meaningful.
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The overall concept is to elevate Thai-Chinese street food into a more modern expression,
while preserving the Chinese essence within the brand details.The design incorporates nostalgic elements
through hand-drawn illustrations, which are applied across signage, wallpaper, and interior design to create a distinctive,
approachable, and contemporary atmosphere. Selected keywords and visual language,
the brand feels fresher and more modern, while still retaining the familiar charm of traditional Thai-Chinese food culture.
